An AI receptionist for PMU studios
PMU callers are nervous, comparing studios, and full of questions. Calm confidence converts them; medical certainty from a receptionist is what gets studios in trouble.
No card to start · answers on your site before you add a number
what the phone is costing you
One missed enquiry a week, at a $450 brow appointment, is about $5,400 a year — if 60% of those callers wanted to book and 60% of them never ring back.
PMU has an unusually long consideration window and an unusually high ticket, which is a bad combination for missed calls: the caller has been researching for weeks, has finally worked up to ringing somebody, and will not ring twice. Whoever answers gets the deposit.
Do it on your own numbers →It already knows how your callers talk.
- “Brows”
- Microblading, powder, ombré, nano, combo are different techniques. If they do not know which, it says that is exactly what a consultation is for.
- “A touch-up”
- A touch-up weeks after the first session and an annual colour boost are different bookings at most studios. It asks when their last session was.
- “Does it hurt?” · “Will it look natural?”
- Answered only from your own written answers. Otherwise: the artist walks through all of it at the consultation.
- “Can you cover my old brows?”
- It notes that there is existing work and roughly when it was done, and leaves whether it can be covered to the artist.
A call it takes while you are busy
“Hi, I wanted to ask about microblading — how much is it and does it hurt?”
“Microblading is $450 including the six-week touch-up. Most clients describe it as very manageable with the numbing we use, though everyone is different — your artist will talk you through it at the consultation. Would you like me to book one?”
“Yes please. I'm pregnant though, is that a problem?”
“That is one I will not answer for you — I am passing it straight to your artist so they can give you a proper answer today rather than a guess from me.”
“So am I booked in for the consultation, or not?”
“Not yet — nothing goes in the diary until your artist has looked at that. Can I take your name and number, so they can call you back?”
What is waiting for you afterwards
- A message marked for the artist, with the pregnancy question in the caller's own words — an open callback row carrying her number, which stays on the list until one of you clears it.
- The contact and the enquiry, so nothing depends on somebody remembering the call.
- A knowledge gap, so once you write the answer it is answered forever.
What it writes down without being asked
- Whether they have had PMU on that area before, and roughly when — old work changes what an artist can do.
- Whether this is a first session, a touch-up, or a refresh.
- Anything they volunteer about medication or a condition, recorded for the artist and acted on by nobody else.
A problem after a procedure
Swelling, oozing, unexpected colour, an allergic reaction — it stops booking, is kind, takes an urgent message, and never reassures anyone clinically.
the part nobody else prints
What it will never do
- Advise on healing, scabbing, fading, infection, pigment reactions or contraindications.
- Screen a caller on their health. Pregnant, breastfeeding, on Accutane, diabetic, on blood thinners — those are the examples in its brief, not the whole list. Any other medical condition, medication or skin condition a caller mentions gets the same answer: the artist reviews it before anything is booked.
- Promise how a result will look, or how well old work can be corrected.
- State deposit or cancellation terms you have not written down.
These are hard limits in the brief your agent runs on — not a tone setting you can turn off by accident.
The questions your callers actually open with
- “Do I need a consultation first?”
- “How much is the deposit?”
- “Can I book microblading for next Saturday?”
- “What's the aftercare like?”
Whatever your diary is
PMU studios come from Squarespace and Instagram more than from salon software. Acuity Scheduling and Square are the common diaries and it books into both; plenty of studios run on requests plus a connected calendar, which is why that path is a first-class one rather than a fallback.
Questions owners in your industry ask
Will it give medical advice about healing?
No. Healing, pigment retention, reactions, medication interactions and pregnancy all route to a person. It is explicitly built to be calm and confident about the booking and to refuse the clinical question, because that is the line that gets studios in trouble.
Can it take the deposit?
It can tell the caller how to pay one — reading your Cash App tag or Venmo handle out loud, or texting your Stripe link with your own note. It never touches the money, and it will not tell you a deposit was paid, because it does not know.
Does it handle the consultation booking differently?
It books what your service list says. Most studios list the consultation separately, and it will offer that rather than booking a procedure for somebody who has not been assessed.
Put a voice on your website this afternoon.
Start free, add your services and prices, and hear it answer on your own site before you decide anything.
Running something we do not list? Ask about a custom build.